As it was the case for her AMA performance, Swift begins her song dressed in a virginal white dress, symbolizing purity and innocence. She stands at the door of some kind of temple.
SWIFT STANDS AT THE DOOR OF A TEMPLE, SIGNIFYING THAT SHE IS NOT YET INITIATED. THE BURNING FIRES EMPHASIZE THE RITUALISTIC ASPECT OF THE SET WHILE THE HORNED HEAD ABOVE THE DOOR HINTS THAT THIS TEMPLE IS FAR FROM HOLY.
After dancing for a while in front of the temple, the doors open. The set then gets very fiery and the ritual begins.